Accounting for Gift Cards: Issues such as Breakage and Borrowing Cash Interest Free
نویسندگان
چکیده
منابع مشابه
Mentally Accounting for Restricted Funds: How Gift Cards Change Preferences
Gift cards are a common form of restricted funds: The balance of a closed-loop (brand-specific) gift card can only be redeemed at the originating brand. We propose that this restriction compels the recipient of a gift card to consider how the funds can be spent, which leads to the formation of a brand-specific spending goal and corresponding mental account. Because purchases more representative...
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ژورنال
عنوان ژورنال: The International Journal of Business & Management
سال: 2019
ISSN: 2321-8916
DOI: 10.24940/theijbm/2019/v7/i1/bm1901-001